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0:00 Introduction
2:21 Geoff Ashley early background and first job in ERP
5:39 Geoff Ashley career journey
8:22 How Geoff Ashley helps partners in the marketplace
11:56 Importance of public online content for customers to see
16:46 How VAR service model has changed
24:49 Creation of private content vs public content as a VAR
33:32 Importance of being specialized and vertical as a VAR
38:43 Older culture of partner of record vs modern day market demands
41:53 VAR culture shift
50:59 Geoff Ashley & Associates
55:22 Wrapping Up
Geoff Ashley
Location: Bedford, New Hampshire

