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EP 86: CJ Boguszewski – VP Partner Programs and Strategy at Acumatica (Podcast)

May 26, 2022 by Tim Rodman

AUGForums.com Real Talk is an Acumatica Podcast: Acumatica User Interviews, Info, News, and More! Our Two Rules: 1. No Editing. 2. Publish Immediately.

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0:00 Introduction
2:21 CJ Boguszewski Background
14:05 What attracted CJ to come work for Acumatica
16:53 Is there anything on the horizon where we might see Acumatica doing their own implementations?
18:26 Acumatica’s Partner approach is a “Clean and Pure” model
21:29 No significant business model changes under the “John Case regime”
22:18 How do you grow the Acumatica partner base?
24:53 Tuxton as an example of a “young and scrappy” Acumatica VAR
25:23 Not trying to “hog tie” anybody, but trying to get them to “use their wings”
27:32 Bothism Marketing Philosophy: Brand is the Protein, Sales are the Workout
29:45 Investment in Sales and Marketing vs. Investment in the Acumatica Product
31:38 The Acumatica Product Roadmap gives CJ “a lot of heart”
33:13 Future Proof and .NET Core
33:38 “Catching the next wave” vs. “Sun tanning on the beach”
36:12 Partner program gears that CJ can tweak to drive certain behaviors from partners
40:06 A new team, but the mission remains the same
42:10 How much is IFS on CJ’s radar for recruiting new partners?
43:58 Wrapping up

CJ Boguszewski
Location: San Francisco, California

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Filed Under: Podcast Tagged With: Acumatica, Acumatica Blog, Acumatica Learning, Acumatica Podcast, Acumatica Training, Acumatica User Group

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